Celebrity Big Brother 10 was the tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012, two days after the final of Big Brother 13, and aired on Channel 5 and 5* for 24 days until 7 September 2012. It was the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol, and the fifth series of Big Brother to air on Channel 5 since they acquired the show. The series was sponsored by hair product brand Schwarzkopf Live Color XXL. It was won by comedian Julian Clary, with television presenter Coleen Nolan as runner-up. First evictee, Jasmine Lennard, later appeared as a guest for a two-day stint on Big Brother 16.